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The World’s Top 10 Most Marketable Athletes in 2023



Join us as we delve into the rankings of the most marketable athletes globally, according to SportsPro Media’s 2023 rankings, News About Nigeria reports.

1.  Lionel Messi

Lionel Messi reigns supreme as the most marketable athlete on the planet, boasting an astonishing marketability score of 94.81 out of 100. This Argentinian icon transcends the football pitch, attracting brands from all corners. Notable partners include Adidas, PepsiCo, Budweiser, and Mastercard.

2. LeBron James

Basketball legend LeBron James claims the second spot, celebrated not only for his exceptional skills but also for his off-court activism, making him a global icon. Partnerships with brands like Nike, Beats by Dre, and Coca-Cola cement his marketability.

3. Alex Morgan
USWNT legend Alex Morgan emerges as the highest-ranking female footballer on the list. Her brand strength and formidable reputation, coupled with partnerships with Nike, Coca-Cola, and AT&T, place her firmly in the top three.

4. Giannis Antetokounmpo
Greek basketball sensation Giannis Antetokounmpo seizes fourth place, showcasing his marketability both as a Nike athlete and the face of various campaigns, extending his popularity beyond the basketball court.

5. Megan Rapinoe
Another USWNT superstar, Megan Rapinoe, captures the fifth spot. Her on-pitch prowess, combined with strong brand presence and partnerships with major companies like Nike, catapult her into the top five.

6. Mikaela Shiffrin
American alpine ski racer Mikaela Shiffrin secures the sixth position, her dominance in the sport attracting numerous sponsorships, including partnerships with Atomic and Barilla.

7. Lewis Hamilton
Formula 1 superstar Lewis Hamilton continues to captivate audiences, both on and off the track. His sporting success, coupled with activism for social and environmental causes, cements his marketability. Hamilton represents Mercedes and collaborates with Tommy Hilfiger and Puma.

8. Simone Biles
Gymnastics prodigy Simone Biles lands in the eighth spot. Her exceptional athleticism and awe-inspiring performances have made her a sporting icon. She represents brands like Nike, Uber Eats, and Athleta.

9. Kylian Mbappe
The highest-ranking male footballer on the list, Kylian Mbappe, secures the ninth position. His skills and marketability have made him a sought-after athlete for brands worldwide. As a Nike athlete, he is likely to attract even more commercial deals in the future.

10. Max Verstappen
Formula 1 driver Max Verstappen rounds up the top 10 list. His electrifying performances on the race track have captured the attention of fans and brands alike. His partnership with Red Bull Racing and endorsements with brands like Jumbo Supermarkets contribute to his marketability.

The world of football is more than the game, it’s also a thriving business where individual players hold significant commercial value. Messi’s ascent to the top as the most marketable athlete in 2023, surpassing Ronaldo, underscores the dynamic nature of player marketability. Both players continue to captivate audiences with their exceptional performances, defying age expectations and solidifying their positions as global icons.

These rankings also shed light on the marketability of other notable footballers, such as Mbappe, Kane, and Neymar, who have secured spots in the top 50.