GBFoods, a prominent culinary and global manufacturing company, has announced that Hilda Baci, a Guinness World Record holder, will be the brand ambassador for two of its flagship brands: Gino and Bama Mayonnaise.
The announcement was made at GBFoods’ corporate office in Lagos, marking a new era of culinary excellence, local flavours, and community engagement.
Hilda Baci will be sharing her journey of preparing flavorful meals and connecting with communities, highlighting GBfoods’ role in celebrating culture, tradition, and the shared experience of food.
News About Nigeria gathered that the move signifies GBfoods’ commitment to fostering local growth and its choice of Hilda Baci as a brand ambassador.
Vincent Egbe, Managing Director of GBfoods, expressed his excitement about welcoming Hilda Baci into the Gino and Bama family.
He emphasised that the collaboration is a tribute to the company’s faith in the people of Nigeria, especially emerging talents and young individuals who are making significant strides in the culinary world.
Juliet Ifeanyi-Itoje, Brand Manager of Gino sub-brands, stressed the importance of this partnership, noting that Hilda Baci embodies values like perseverance and culinary innovation that align with the brand’s principles.
In response to her ambassadorial appointment, Hilda Baci expressed her excitement to collaborate with GBfoods Nigeria and continue celebrating local flavours.
“I am thrilled to join forces with GBfoods Nigeria, as I continue to celebrate the vibrant tapestry of local flavours. I look forward to very exciting times engaging consumers who have enjoyed the uniqueness of Gino and Bama as we herald a new phase in cuisine,” Hilda Baci said.
Hilda Baci gained global recognition earlier this year when she set a Guinness World Record for the world’s longest cooking marathon.
