Twitter users, along with the avid crypto community, may soon see a very different version of the social media app, as it plans to ditch its iconic blue bird logo for an “X” as part of a major rebranding.
However, Crypto Twitter hasn’t been particularly thrilled with some of the changes, News About Nigeria gathered.
In a series of tweets on July 23, Musk hinted that the platform would be rebranded to “X” as early as Monday, marking an early step in its eventual transformation into an “everything app.”
And soon we shall bid adieu to the twitter brand and, gradually, all the birds
— Elon Musk (@elonmusk) July 23, 2023
The rebranding could involve changing Twitter’s color scheme to black, removing Twitter’s blue bird logo, and renaming it X, according to Musk’s various tweets and a poll.
The website used to access the social media platform may also change, with Musk confirming that X.com, the online address for his 1999-founded financial services start-up that sold to PayPal, now redirects to Twitter.
According to the Wayback Machine, prior to the change, x.com was a mostly blank website that simply displayed the letter “x.” Before that, it had redirected to Musk’s Boring Company website. The website URL also had a long stint in the early 2000s pointing to PayPal and even displayed eBay’s corporate site at one point.
In March, Musk also established the tech firm X Corp. as Twitter’s parent company, partly to realize his vision for the WeChat-like app.
However, not many Crypto Twitter users are thrilled with the proposed changes. Twitter has been a stronghold for the crypto community, with over 1 billion tweets about crypto between 2020 and 2022, according to a March Hypebeast report.
Dan Held, Trust Machines’ marketing chief, said Twitter was “iconic,” adding that Musk was “insane” to rebrand it as X.