Yaccarino, a renowned advertising executive, previously served as the chairman of global advertising and partnerships at NBCUniversal, where she amassed over a decade of experience in the industry.
Taking to his Twitter page, Musk shared the news with his millions of followers, expressing his enthusiasm for Yaccarino’s appointment.
In his tweet, he wrote, “I am excited to welcome Linda Yaccarino as the new CEO of Twitter! #LindaYacc will focus primarily on business operations, while I focus on product design & new technology. Looking forward to working with Linda to transform this platform into X, the everything app.”
This announcement came as a surprise to many Twitter users and industry observers, as speculation about a potential new female CEO had been circulating since Musk’s cryptic tweet on Thursday.
With Yaccarino’s extensive background in advertising and partnerships, her appointment is seen as a strategic move to bolster Twitter’s business operations.
As the new CEO, Yaccarino will assume responsibility for overseeing the day-to-day business operations of the social media giant, while Musk plans to concentrate on product design and the integration of new technologies.
This division of roles is expected to leverage their respective expertise and drive innovation within the platform.
Following this announcement, many Twitter users expressed their curiosity and excitement about the potential changes Yaccarino might bring to the platform.
As Twitter has faced challenges in recent years, including concerns over user safety and the need to innovate amidst competition, the appointment of a new CEO has been eagerly anticipated.